Just a few years ago, Layer-1 blockchains did not place much emphasis on social media. They were content with thorough project documentation, regular investor reports, press releases, and community communication on specialized platforms.
However, this year, the rules of the game have changed. We no longer need to look for blockchain information in white papers, on official websites, or in professional resources. Today, this information comes to us through news feeds on Telegram, X, YouTube, and TikTok. First-layer blockchains are powerful in terms of technology, with strong architecture and excellent prospects. Examples inсlude Sui, Avalanche, and Toncoin. These blockchains are increasingly using social networks as a driver of growth and paying special attention to them in their development strategies. Today, investors are beginning to consider not only the basic advantages of decentralized networks, such as speed, scalability, and fees, but also the traffic and social metrics of blockchains.
In this review, we will examine how new Layer-1 blockchains, using Sui, Avalanche, and Toncoin as examples, are leveraging social networks and public opinion to strengthen their positions.
Why are Layer-1 blockchains becoming social media leaders?
At some point, cryptocurrency project analysts identified a pattern: the funnier the memes and the higher the virality of posts and discussions, the faster capitalization and interest from users and developers grow. They then incorporated the results of their research into marketing planning. They determined that social mentions and engagement levels play a significant role in strengthening projects and attracting funding. Therefore, these indicators became an integral part of strategies.
For instance, Sui highlights its technological innovations in news stories, Avalanche emphasizes large-scale collaborations and DeFi events, and Toncoin leverages the extensive reach of Telegram, with which it is closely linked. According to analytical platforms, all three projects are among the top new L1 blockchains in terms of media coverage growth in 2025.
Let’s take a closer look at each of them.
Sui — a new player with rapid growth
Sui has only been on the market for a couple of years but has already become one of the most talked about projects. Reddit analytics show that positive posts about Sui are now five times more numerous than negative ones. This demonstrates the “most positive emotional background” since September 2024. Users are excitedly discussing impressive statistics: TVL growth to $2.1 billion, a market cap of over $13 billion, and the introduction of institutional products, such as the SUI-ETP from VanEck.
Sui’s popularity is due to the unique technologies used in the network: Zero-Knowledge Login simplifies the login process by eliminating the need for complex keys. Sui-sponsored transactions allow new users to interact with the network without paying fees immediately. The Storage Rebate mechanism encourages data storage optimization. Sui’s steady growth in DEX trading volume, increase in TVL, and attraction of new stablecoins to the ecosystem are also evident in 2025.
At the same time, despite its obvious rational advantages, Sui actively promotes emotional ones by developing open hackathons, collaborating with influencers, and using meme formats in its promotions. One of the most notable meme cases in the Sui ecosystem was the content surrounding the $HIPPO token, inspired by a charming hippopotamus with a friendly face. This meme became a significant event for the community and helped the project gain more recognition.
Sui actively uses social mechanics to engage its audience. In addition to meme challenges, the project runs Discord quests with token and NFT rewards. Participants must complete a series of educational tasks, ranging from testing the testnet to creating their own dApps. Sui also integrates with cross-platform tools, which makes it easy to transfer applications from other networks and launch them without a long adaptation period. This interactive engagement not only expands the audience, but also forms a core group of users deeply immersed in the ecosystem.
Today, it is clear that Sui’s marketing efforts have gained significant media coverage and transitioned the project from a narrow niche for developers to a fast, trendy Layer-1 blockchain for DeFi that is actively discussed on social media and in crypto chats.
Avalanche — proven performance
In an environment where every new project promises “a million transactions per second,” Avalanche has proven its reliability and productivity for a long time. Its “Three Chains” architecture — X-Chain for assets, C-Chain for smart contracts, and P-Chain for staking and governance — delivers the highest speed and scalability. At the core of the Avalanche network is the Snow consensus protocol, which finalizes transactions in seconds. Thanks to its unique architecture with subnets, the network demonstrates high load resistance. This allows the project to process tens of thousands of transactions per second (TPS) without overloading.
Avalanche has already proven its reliability and high performance and has recently become the basis for DeFi platforms with billions in TVL, as well as large gaming ecosystems that require excellent scalability metrics from the parent blockchain to function properly. Another driver of the project’s growth is its collaboration with government and corporate structures, such as launching pilot projects for digital bonds and supply chain management systems.
Despite its technical maturity, Avalanche actively promotes its project on social media, organizes AMA sessions and educational streams, and supports campaigns with NFT collections. In 2023, for instance, the Avalanche Foundation launched the Culture Catalyst initiative, which involved purchasing Avalanche memecoins with decent coverage to increase the diversity of the ecosystem. Notable projects in the community inсlude Coq Inu, a chicken memecoin with decent capitalization; Kimbo; and NoChill and Gecko, which stand out for their creative approaches to branding and marketing.
Such social activity helps retain the attention of investors and developers alike. In 2025, Avalanche continues to build on its strong reputation by demonstrating that stable performance and consistent community communication are the ideal combination for long-term success.
Toncoin — a blockchain inside Telegram
Toncoin is a rare example of blockchain technology literally built into a messenger with a billion-strong audience. After the community revived the project and fully integrated it with Telegram, the network gained an unprecedented distribution channel. TON’s multi-server scalability enables the processing of millions of transactions in real time. Built-in bots and services transform it into a comprehensive financial and social platform.
Today, the Toncoin ecosystem on Telegram offers payments, NFTs, gaming, and most importantly, Toncoin mini-apps. These mini-apps can be launched directly in a chat, eliminating the need for third-party software installation. For instance, you can send TON directly to friends via the built-in wallet without exiting the chat. Users also see Toncoin in mini-apps and bots where payment for digital goods or donations is accepted in this cryptocurrency. This format lowers the entry threshold for beginners because cryptocurrency becomes part of a familiar messenger rather than a separate tool requiring special configuration.
It’s no surprise that the Toncoin blockchain’s popularity on Telegram is growing exponentially. Users constantly encounter it in familiar chats and then begin to actively discuss and use it, naturally boosting its position in the rankings.
A comparative analysis of three projects
When we compare Sui and Toncoin, the differences are clear. Sui focuses on technological innovations, such as zero-knowledge login and sponsored transactions. Toncoin, on the other hand, wins due to its instant access to a billion Telegram users. Avalanche occupies the middle ground, offering stable performance and high throughput via its three-chain architecture and Snow consensus protocol.
In terms of performance, Avalanche is the speed and stability benchmark, Sui leads in innovation, and Toncoin leads in mass adoption and integration into everyday life. Regarding the prospects for Sui and Avalanche in 2025, both projects plan to expand into DeFi. Toncoin plans to scale its ecosystem within and beyond the messenger. All three blockchains — Sui, Avalanche, and Toncoin — demonstrate high social activity in terms of media coverage and social media trends.
Social networks as a driver of blockchain development
By 2025, social metrics and blockchain traffic will be as important indicators as TPS or TVL. Sui, Avalanche, and Toncoin’s high social mention indicators directly influence the rate of new user acquisition and liquidity growth. Sui is rapidly gaining momentum thanks to technological innovations and viral marketing strategies, such as hackathons and collaborations with influencers. Avalanche continues to strengthen its reputation through stable architecture and community engagement by focusing on content for developers and decentralized finance (DeFi) use cases.
On the other hand, Toncoin utilizes the messenger’s built-in distribution mechanics, transforming Telegram into a full-fledged blockchain ecosystem. In this ecosystem, a billion users is not a dream, but a starting point.
With the right approach, this kind of media presence lets you quickly expand your audience, bypassing the lengthy and costly stages of traditional marketing. Additionally, when a project is consistently featured in Telegram chats, X threads, and YouTube and TikTok videos, it gains recognition and builds trust among loyal users.
Conclusion
Sui, Avalanche, and Toncoin use different mechanisms to win over audiences, but they all have one thing in common: the ability to leverage social media as a catalyst for growth. Advanced technology companies invest in this area and see positive results. Therefore, to stay on top of trends and understand which blockchain may take off tomorrow, add social metrics to your analytical toolkit.
Thank you for reading our article. Invest safely and profitably!
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FAQ
What makes Sui an attractive Layer-1 blockchain for social networks?
First and foremost is simplicity. With Sui Zero-Knowledge Login, you can access your wallet without complicated keys. Sponsored transactions allow beginners to use the network without paying a commission. Additionally, active partnerships and growing turnover on the decentralized exchange (DEX) give Sui a steady stream of mentions on social media. Additionally, the flexible architecture allows social features to be integrated directly into smart contracts, making it easier to create unique user scenarios.
In terms of performance, what are the key differences between Avalanche, Sui, and Toncoin?
Avalanche’s three-chain architecture and Snow protocol enable it to achieve high speed and stability. This makes Avalanche a popular choice for projects that require an instant network response, such as exchange protocols and real-time services. Sui focuses on technological innovations, while Toncoin focuses on TON’s multi-server scalability and close integration with Telegram.
How does Toncoin’s integration with Telegram affect its popularity?
Toncoin’s integration with Telegram provides over a billion users with direct access to cryptocurrency in their chats. Toncoin mini-apps and bots in Telegram turn the messenger into a crypto platform. TON’s popularity is growing without significant advertising costs. Essentially, users are beginning to use crypto without realizing they are performing operations on the blockchain.
Which social metrics confirm growing interest in Sui, Avalanche, and Toncoin?
These blockchains are experiencing steady growth in traffic and social metrics; they are being actively discussed, reposted, and tested. Data from leading analytical companies such as Messari confirm the high social activity of Sui, Avalanche, and Toncoin.
